STEP ON STAGE
WITH CONFIDENCE
Join The Hive—from first-time competitors to seasoned athletes, expert NPC and IFBB coaching for every aspect of competition prep from our IFBB Pro coaching team.
THE HIVE TEAM COACHES
DESHAE BETTS
IFBB Pro | Head Competition Coach
As an IFBB Pro competitor and head of The Hive competition team, Deshae brings firsthand stage experience to every athlete's prep. Her proven coaching system has produced multiple competitor wins across several NPC and IFBB categories. With her expertise, relentless attention to detail, and genuine dedication to each athlete's success, Deshae ensures that everyone who steps on stage feels confident, prepared, and in absolute peak condition.
CHRIS WHITE
Competition Coach
2004. Gold's Gym. That's where everything changed. I didn't just discover fitness — I found my purpose. For over 20 years, I've dedicated my life to one mission: helping people shatter their limits and become the strongest, most confident versions of themselves.
This has never been about just sets and reps. It's about transformation — building unshakable confidence, iron discipline, and genuine belief in what you're capable of achieving. Whether you're taking your first steps into fitness or competing on national stages, you get 100% of me, every single session.
I've worked with clients across every level — from beginners reclaiming their health to athletes pursuing competitive excellence and contest prep from first local shows to professional cards. Every journey is unique, but the formula never changes: commitment, trust, and a relentless work ethic.
THE HIVE JOURNEY
A proven system that takes you from prep start to championship condition
ASSESSMENT
Complete evaluation of current physique, establish baseline metrics, and create your custom prep timeline
BUILD PHASE
Strategic training, nutrition, and supplementation guidance to build muscle, refine weak points, and establish conditioning foundation
PEAK WEEK
Precision and custom protocols to achieve maximum stage presence and conditioning
SHOW DAY
Complete show day support, backstage coaching, and real-time adjustments to ensure your best presentation
COMPLETE PREP PACKAGE
Everything you need to dominate on stage
CUSTOMIZED TRAINING
Periodized training designed for your division, timeline, and weak points. Every workout optimized for stage-ready physique development.
PRECISION NUTRITION
Detailed meal plans with exact macro calculations, supplementation protocols, and weekly adjustments based on your progress.
POSING MASTERY
PREMIUMMaster NPC and IFBB mandatory poses and transitions in our professional posing room with mirrors and stage lighting.
⭐ Private posing studio included
SHOW DAY SUPPORT
Complete show day schedule, backstage pumping protocols, and real-time coaching to keep you confident and stage-ready.
CUSTOM COACHING APP
Track prep progress, log nutrition, record posing practice, and communicate with your coach 24/7 through our Custom Total Body Fitness App.
TEAM & GYM SUPPORT
Train alongside fellow Hive athletes in our fully-equipped gym with dedicated posing room and supportive team environment.
COACHING INVESTMENT
Professional guidance for your competitive journey
FULL COMPETITION COACHING
Minimum 3-month commitment • Average prep 12-16 weeks
TRAINING & NUTRITION
- ✓ Custom periodized training program
- ✓ Detailed meal plans with macros
- ✓ Weekly adjustments and check-ins
- ✓ Supplement protocols and timing
- ✓ Complete peak week diet and support
SUPPORT & POSING
- ✓ Professional posing instruction
- ✓ Access to premium posing room
- ✓ 24/7 coach access via app
- ✓ Show day backstage support
- ✓ Progress photos and measurements
POSING ONLY
per session • 45-50 minutes
Individual posing sessions for athletes who only need presentation coaching and refinement.
Book Session →HIVE ATHLETES
Real competitors. Real victories. Real transformations.
OUR ATHLETES
Join The Hive
Tell us about your competition goals and we'll schedule a consultation to discuss your prep timeline and strategy.
EXPLORE MORE SERVICES
Build your foundation for competition success
Ready to Join The Hive?
Our experienced coaches are here to help you achieve your competition goals.